Conceptualizing I think is an art form on its own. I mean, where do these ideas come from? Most of my weekends are spent playing with words that makeup a trademark or a slogan for intimates products, like BRAvo...or give your sport a Smart & Sexy "Boost!" And come up with a "look" and a logo that flies with the awesome product with the awesome tagline. I do do my homework on market and social psychology status quo's, read authors like Malcolm Gladwell and Benjamin Barber..but I have to say, there is always an element of surprise in the thought process. I realize if I hadn't been into subjects like Mastering the Art of French Cooking or Kourtney and Kim Take New York, I may not have had the breadth of knowledge to come up with some of the ideas. For that, I say to the creatively lost -- look in unexpected places for the most inspiring concepts! Or go take a shower..?
I found the most amazing depth and complexity in making a dish called, Coq Au Vin (w/ Cotes du Rhone). It devirginized me. I didn't know what "layers of flavor" really meant until experiencing this dish. I experienced the "art" of cooking and it was delicious! How did this dish affect my thought process? One word: BRAlicious!
Inspired,
Christine
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